ENGLISH FOR MARKETING COMMUNICATIONS

Erica J Williams

DOI Number
-
First page
371
Last page
378

Abstract


This paper discusses the problems that arise when delivering English for Marketing Communications courses and offers new insights and practical solutions for this largely undiscovered area of ESP.

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References


Hutchinson, T., & Waters, A. (1987). English for Specific Purposes: A learning-centered approach. Cambridge: Cambridge University Press.

Strevens JM (1988) ESP after Twenty Years: a Reappraisal. In M. Tickoo (Ed.), ESP: State of the art (pp. 1-13). SEAMEO Regional Language Centre.

Dudley-Evans, T., & St John, M. (1998). Developments in ESP: A multi-disciplinary approach. Cambridge: Cambridge University Press.


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