CROSS CULTURAL COMMUNICATIVE CHALLENGES IN EAST INDIAN CLASSROOM

Suneeta De

DOI Number
https://doi.org/10.22190/JTESAP221105010D
First page
149
Last page
160

Abstract


Business Communication Teaching in India has its roots in English for Specific/Special Purposes or English for Technical Purposes (ESP/ETP) and its end products feed the recruitment markets worldwide. One assumes a certain degree of homogeneity in terms of industry-ask. A communication classroom is also perceived as having a minimum commonality of goals, competence and curriculum, the world over. What is intangibly heterogeneous, however, is the personal schema of individuals involved, and the complexity therein. Teachers and students of an Indian classroom bring with them their varied cultural contexts. While this definitely contributes to a great amount of healthy diversity of content, both the explicit as well as the implicit, this also creates challenges. Identifying patterns of communicative dissonance in cultural contexts in India and managing those communicative conflicts that arise therefrom, is the purpose of this discourse.


Keywords

cross-cultural, communicative, challenges, patriarchy, deference, tradition, subservience, gender disparity

Full Text:

PDF

References


Avruch, Kevin and Peter Black, “Conflict Resolution in Intercultural Settings: Problems and Prospects”, in Conflict Resolution Theory and Practice: Integration and Application, edited by Dennis Sandole and Hugo van der Merwe. (New York: St. Martin’s Press, 1993).

Bowe, Heather and Kylie Martin. Communication across Cultures. (Melbourne: Cambridge University Press, 2007)

Bovee, Courtland, Thill and Schatzman. Business Communication Today. London: (Pearson Education, 2006).

Crystal, David. The Language Revolution. (Cambridge: Polity Press, 2004).

Deveci,Tanju. “Internet Technology as an aid to Traditional Methods in the Development of Freshman Students’ Use of Academic Words”. The Journal of Teaching English for Specific and Academic Purposes. Vol 5:1.2017. pp 55-76 (2017). DOI: 10:22190 JTESAP 1701055D

Doughty, Catherine and Jessica Williams. Focus on Form in Classroom- Second Language Acquisition. (Melbourne: Cambridge University Press, 1998).

Ellis, Mark and Christine Johnson. Teaching Business English. (Oxford: Oxford University Press, 1994).

Gradoll, David. English Next. UK, British Council. 2006.

Hofstede, Dr. Geert. Culture’s Consequences. (New Delhi, Sage 1980. 65-176). “The Cultural Relativity of Organizational Practices and Theories”. Journal of International Business Studies. 1983.

Cultures and Organizations: Software of the Mind. Tata McGraw Hill. 1991. Online publication Wiley 2006. (Accessed on 24th Oct 2012).

Howatt, A.P.R. with H.G. Widdowson. A History of English Language Teaching. (Oxford University Press. 2010)

Kachru, Braj B. (Editor) The Other Tongue – English across Cultures. (Delhi: Oxford University Press,1996. Print).

Krishnaswamy, N. And Krishnaswamy Lalitha. The Story of English in India. (New Delhi, Foundation Books. 2006).

Lesikar, Raymond V, Flatley, Rentz and Neerja Pande. Business Communications – Making connections in a Digital World. (New Delhi, McGraw Hill. 2010).

Milosevic, Danica. “Video Tutorials as Potential Allies in the ESP Classroom”. The Journal of Teaching English for Specific and Academic Purposes. Vol10:2.2022, pp291-300) DOI: 10:22190 JTESAP 2202291 M

Phillipson, Robert. Linguistic Imperialism. (New Delhi, Oxford University Press 2007).

Riapina, Natalia and Tatiana Utkina. “Teaching EAP to Digital Generation Learners: Developing a Generation-Specific Teaching Strategy”. The Journal of Teaching English for Specific and Academic Purposes. Vol 10:2, 2022 pp 277-289.)DOI: 10: 22190 JTESAP 2202277 R

Tannen, Deborah. Cross-cultural Communication. ERIC numberED253061, 1983

Verplaetse, Lorrie Stoops and Naomi Migliacci (Editors). Inclusive Pedagogy for English Language Learners. (New York: Lawrence Erlbaum Associates,2008)

Web Sources:

Bertha Du Babcock. “Perspectives on Teaching Cross Cultural Business Communication”. http://bertha-du- babcock.weebly.com/uploads/8/8/9

/1 /8891245/33.ics.1996.teaching_crossculcom.pdf (9th Oct 2022).

Du Praw, Marcelle and Marya Axner. “Working on Common Cross-Cultural Challenges” https://www.pbs.org/ampu/crosscult.html(13th Sep 2022)

Foucault. “Internet Encyclopaedia of Philosophy” (1980:99) https://iep.ut m.edu/foucault/ (Nov 2022)

Ricardi, Pellegrino,TEDx Bergen, Oct 21,2014. https://youtu.be/YMyofRE c5Jk (13th Sep 2022)

Stobierski, Tim. “How to Improve Cross Cultural Communication in the Workplace”. Northeastern University Graduate Programs. Nov 12, 2019. https://www.northeastern.edu/graduate/blog/cross-cultural-communicatio n/ (13th Sep 2022)

https://shodhganga.inflibnet.ac.in/handle/10603/122653?mode=full accessed Oct 2022




DOI: https://doi.org/10.22190/JTESAP221105010D

Refbacks

  • There are currently no refbacks.


ISSN 2334-9182 (Print)
ISSN 2334-9212 (Online)