A COMPARATIVE ANALYSIS OF THE DEEP CONTENT-BASED ESP TEXTBOOK TO BALANCED ESP: THE CASE OF BUSINESS ENGLISH

Mirela Dubali Alhasani

DOI Number
-
First page
379
Last page
395

Abstract


This article will discuss the significant importance of ESP textbooks evaluation used in tertiary level of studies. Particularly, there is a dilemma to what degree should disciplinary content-based materials dominate the classroom language? Another follow-up question related to the first one is - How does deep disciplinary-tailored books impact the language performance and attitude of undergraduate students? In order to seek for a convincing and feasible answer to such questions, this paper will conduct a comparative analysis of the Business English undergraduate course offered to students of Faculty of Economics and Business at the English speaking international university – EPOKA University in Tirana, Albania. The paper will be carried out by utilizing a mixed research method of content textual analysis with the observation and survey findings through the comparative case study of two ESP textbooks taught at Epoka University. The paper will also rely on comparison of the results by the students’ survey regarding their attitudes and feedback to the course in terms of usefulness of class textbooks. This article aims to demonstrate that deep integration of the very sophisticated and technical business content does not motivate learners, does not improve and/or accelerate their Business English potentials. Instead, it turns to be tiring, inefficient and disincentive to students’ learning process ;whereas the flexibility and the user-friendliness of the ESP business English book driven by the goal of building communicative business English and functional linguistic skills turns to be the most successful and inspiring textbook approach.

Full Text:

PDF

References


Basturkmen, Helen. Ideas and Options in English for Specific Purposes, ESL & Applied Linguistics Professional Series, New Jersey: Lawrence Erlbaum Associates. Inc. 2008, p 15

Basturkmen, Helen. Developing Courses in English for Specific Purposes, Palgrave Macmillan, 2010, p X-XI

Cunningsworth , Alan. Choosing your course book, Cambridge University Press, 1995, p 6

Dudley- Evans, T. & St John, M. J, Developments in English for Specific Purposes: multi-disciplinary approach, Cambridge University Press, 1998, p 17

Dudley-Evans. Tony, and Maggie Jo St. John, Developments in English for Specific Purposes: A multi-disciplinary approach, Cambridge University Press, 1998.

Hutchinson, Tom & Alan Waters, English For Specific Purposes, Cambridge University Press, 1987, p 95-96

Mackenzie, Ian . English for Business Studies- A Course for Business Studies and Economics Students, Cambridge Professional English, Cambridge University Press, 2005, pp viii- ix

Richards, Jack C. Communicative Language Teaching Today, Cambridge University Press, 2006, p12

R. O’ Neil, “Why use textbooks?” ELT Journal, 36, 1982, pp 104-111

Tous Danaye. Maryam & Sara Haghighi , “ Evaluation of ESP textbooks: Evidence from ESP textbook of computer engineering major”, International Journal of Research Studies in Language Learning, Vol 3, No 2, 2014, pp5 5-68

Tomlinson. B. Materials Development in Language Teaching (w:) Carter. R, Nunan , D (red.), The Cambridge Guide to Teaching English to Speakers of Other Languages, CUP, 2001, P 66-71

Swales, John. “ESP: the Textbook Problem”, in The ESP Journal, Vol 1, No 1, Fall 1980, p 1

University of Tirana, Faculty of Foreign Languages

http://www.euni.de/tools/jobpopup.php?lang=en&option=showJobs&jobid=18970&jobtyp=7&university=University+of+Tirana&country=AL&sid=34

Walker, Carolyn with Paul Harvey, English for Business Studies in Higher Education Studies, ESAP Series, Garnet Publication, UK. 2008, pp 6-12

Wisniewska, Halina .“ Modern Teaching materials: SWOT analysis of an ESP textbook”, presented at the International Conference on The future of Education, 2015, Kozminski University, Warsaw Poland


Refbacks

  • There are currently no refbacks.



ISSN 2334-9182 (Print)

ISSN 2334-9212 (Online)



Publisher:

University of Niš

Univerzitetski trg 2, 18000 Niš, Serbia
Phone:    +381 18 257 095
Telefax:  +381 18 257 950


© 2013 by University of Niš, Serbia